Rich Media Ad Development
Rich Media Ad Development
Wag the Dog Marketing can create a wide variety of IAB standard ad units in both standard and rich media formats: GIF, HTML, JPEG, Image Map, FLA, SWF, and JavaScript; expandable, video, and resizable banners.
Rich Media Examples on Top-Dog.org
Notice the rich media creative we did for our mascot, 'Wag' the dog to your left. Mouse over him and watch what happens, uh oh. Next check out the rich media built into the tree to your right by first closing the form, then mousing over 'Bark at Us'. The swing with the form built into it drops back down.
Then, check out the 'Contact Us' dog bowl at the bottom of the page, along with 'What's the Scoop' creative. And, did you notice the clouds above moving as the sunlight beams through when you mouse over?
Now, check out one of our ads on a third party site called www.Truth-It.net, you can't miss our mascot, and his competitors, running across the screen into the ad to the right. Just a few small samples of what we can deliver for you.
Start by Barking at Us Today. Fill Out the Form in the Tree to the Right.
Rich Media Ad Creation Packages & Particulars
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Concept & Direction
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Ad Copy & Images
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Storyboarding & Pitching
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Billing
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White Ribbon Package | Yellow Ribbon Package | Red Ribbon Package | Blue Ribbon Package |
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Hours will be impacted by size and complexity of animation and/or interactivity.
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Rich Media Ad Type
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Rich Media Ad Details |
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| Expandable Banner Ads: |
Expandable banner ads start with a standard size banner ad, usually done in Flash, and expand on mouse over to reveal any number of larger panels. Panels can contain interactive Flash elements and video. As the most popular Rich Media format, expandable banners are universally accepted. In most cases, a third party technology is used to serve the ads such as DART Motif, PointRoll, Atlas, Eyeblaster and Yahoo Rich Media. We can work with any technology provider or create Flash versions. |
| Video Ads: |
Video ads incorporate streaming video to create a rich ad format similar to TV advertising. Ads can be created in in-banner, in-stream, or pre-roll formats. The most popular use of this format is to take an existing commercial (30 second spot) and place it within a standard banner ad sized unit. This allows you to reach an online audience, with your existing creative. |
| Floating Ads: |
Floating ads travel over the web page drawing the users attention to a separate ad unit. Designed in Flash, these high impact ads can be used in conjuction with a standard Flash banner or Expandable Banner ad. In most cases, a third party technology is used to serve the ads such as DART Motif, PointRoll, Atlas, Eyeblaster and Yahoo Rich Media. We can work with any technology provider or create Flash versions. |
| Tear Back Ads: |
Tear Back or Peel Back ads start in one corner of the web page, and upon mouseover, expand to cover the web page. In most cases, a third party technology is used to serve the ads such as DART Motif, PointRoll, Atlas, Eyeblaster and Yahoo Rich Media. We can work with any technology provider or create Flash versions. |
| Flash Interactive Banner Ads: |
Flash interactive banners entice the user to mouse over the ad, revealing additional information or call to action. We can create interactive Flash banners in standard or non-standard sizes. |
| RSS/XML/Dynamic Data: |
Maximize your message using Dynamic Data Feeds (RSS). Text within the banner can be updated externally to change messaging at your command. In most cases, a third party technology is used to serve the ads such as DART Motif. |
Bark at us to Get Your Rich Media Ad Development Done Today. Fill Out the Form in the Tree to the Right.
