Internet Advertising Cost

When determining your overall internet advertising cost, there are many factors which must be taken into consideration. They include the different types of advertising as well as their overall effectiveness.

For example, pay per click marketing may seem pricey, but when averaged out beside pay per impression, you may be getting more for your money overall. This is not a decision that can be made easily, and you will need to track your overall ad spend over time to see what needs to be done.

While it may seem counter intuitive, hiring an ad agency can help you lower your overall costs by simply achieving your goals more efficiently and targeted your audience correctly. Even though there is some cost involved with hiring an agency, chances are you will improve your return on investment exponentially if you do.

Before you hire an agency however, there are a few things that you will need to keep in mind to ensure that you meet your goals.

What to Spend

In order to lower your internet advertising cost, you must first decide how much you are willing to spend, and what your target market is. Once you have this determined, it is much easier to begin cutting as necessary.

Testing may also be necessary to determine what areas of marketing are not working for your company. You can also use this phase to research new venues that will provide lower cost alternatives for your marketing needs.

Ethical Companies

It is important to remember that cutting your overall internet advertising cost should not mean that you go with an agency that is less than above board when it comes to advertising principles.

"Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent."
Michael Schudson, Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society, 1984, New York: Basic Books, p. 10.

"[L]ying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others."
Daniel Starch, Principles of Advertising, 1923, Chicago, IL: A.W. Shaw Company, p. 437.

Professionals

A professional ad agency will be able to help you lower your overall internet advertising cost while maximizing the budget you do have.

"The prevailing attitude appears to be that advertising is first and foremost a business and that it should forget about trying to become a profession. To this I must say that advertising will continue to have a weak public image and fall short of meeting its social obligation until the field of practice is built on a strong professional base and craftsmanship is recognized as a means to an end, not an end in itself."
Charles H. Sandage, "Some Institutional Aspects of Advertising," Journal of Advertising, 1972, vol. 1(1)

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Bark at us today. We will get your company on track and provide you with the results you want. If you want more money, the choice is clear. Do not buy into the myths. Wag the Dog Marketing will help you.

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