Wag the Dog Marketing can create, or outsource, all types of animated ads such as .gif, .jpeg., .swf, and rich media artwork to name a few, but there's no limit.
We can run animated .gif, .jpeg, .swf and rich media artwork. We can also redirect to third-party Java scripts. Artwork must be hosted on our servers. For highly targeted campaigns, such as day-part targeting, geo-targeting, day-of-the-week targeting, etc., please contact us and we will help find a solution for you. Targeting options on popunders are fairly limited; targeting for banners is more robust and is available for added fees for the advertiser.
Our current publishers have the following inventory:
- 370x60
- 370x90
- 160x200
- 180x150
- 468x60
- 562x70
- 728x90
- 330x400
- 160x600
- 600x1,000
- And, many other custom sizes
- Text add links
Our minimum requirements for considering new publishers is that your website offers quality content, products, or services with at least 80% U.S. traffic and a substantial amount of monthly pageviews available for advertising placements.
Wag the Dog Marketing has two separate focuses. One is on maximizing results for the publishers with whom we work. This means that this half of our company’s primary focus is on filling all available advertising inventory for a publisher. It also means that we take care of doing all the "leg work" and administrative tasks that are required to maximize results for publishers.
Our second focus is on working with specific advertisers and managing their budgets to maximize their results. This focus on the advertisers' needs means we get advertisers the most effective placements for their media buys.
We believe that it is most effective to focus on maximizing both advertiser and publisher results at the same time by a single entity. We offer two different, but not necessarily conflicting, objectives, best negotiated by the same party.
There are many successful ad agencies in the marketplace, however, we believe that the interests of advertisers and publishers are best served by an advertising digital marketing, sales management services firm whose primary responsibility is to maximize results for both sides.
Wag the Dog Marketing is a digital marketing agency / management firm for publishers, as well as media buyer, and ad designer for advertisers or advertising agencies. Also, offering it's advertisers unique digital specialty solutions, like rich-media banner creation and geo-target SEO.
Wag the Dog Marketing is a unique digital marketing agency/ management firm that manages all aspects of an advertiser's and publisher’s:
- Geo-target search engine optimization
- Placement buying
- Creative design
- Selling advertising inventory
- Optimization of results
- Data reporting
