CPC Banner Advertising
CPC banner advertising is a worthwhile initiative if you are looking to promote your business in a quick and convenient way. Given the vast number of daily internet users, this can be a highly profitable advertising strategy because of the likelihood of people clicking on your banners.
Advertising space can be bought from major search engines, as well as large content sites. However the approach many advertisers are using these days is to enlist the assistance of a professional advertising network.
A company such as Wag the Dog Marketing can help if you are interested in buying ad space. Based in Los Angeles, this advertising management firm liaises with both advertisers and publishers, serving as a go-between that links the two parties.
Publishers will approach Wag the Dog to sell ad space on a particular site. The agency will then calculate a fee for that ad space and sell it to an advertiser who is looking to market their business online. In this way, the agency participates in buying and selling ad space to anyone who is interested.
One particular service that many ad agencies offer is the option of using banner ads to promote your brand. Banners present an opportune way of drawing traffic to your business’s site, as each time a visitor clicks on the banner ad, they will be redirected to your site where they can find more information about your product or service.
There are essentially two popular methods that these ad networks use to sell banner advertising. The first is a Cost Per Thousand Impressions (CPM) basis, and the second works according to Cost Per Click (CPC). The latter will be elaborated upon further.
CPC Banner Advertising Defined
All banner ads share the same elements, in that they consist of a combination of the business logo and relevant images, together with text that relays some kind of message to the potential customer. This banner is then embedded into a series of web pages that have closely related, interesting content.
With CPC – also known as Pay Per Click (PPC) – you essentially pay for each person that clicks on your banner, while your banner ad will remain on the respective site until the predetermined number of clicks is reached. The benefit of this is that your ad may very well gain more exposure than it would had you used the impressions calculation method.
CPC Banner Advertising Cheaper
The Cost Per Click option protects the advertiser financially as the amount you will have to pay for each click is fixed at the outset of the ad campaign. This includes setting a ceiling cost on how much the advertiser will ultimately pay.
The pricing system requires that advertisers pay for the right to be listed under a series of target rich words, which will result in direct traffic to their website. Thus, paying exclusively for actual clicks saves you heaps of money, and also means that you only reach targeted customers.
CPC Banner Advertising Advantageous
Other types of banner ads that don’t use the CPC approach generally have a lower click-through rate, as this technique stands out as the best strategy of attracting targeted traffic to your site. This way, content and searches are far more narrowed and focused, maximizing your chances of making a sale.
Not only does CPC help manage a tight advertising budget, but it also creates a simple way for the advertiser to gauge the public response to their ad campaign.
Contact Wag the Dog Marketing today. We will create and manage your advertising campaign. Wag the Dog Marketing will boost your sales and give you the online presence you need. If you want the competitive edge, contact us today.
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