Blue Ribbon Brand Marketing Online

Brand marketing is traditionally thought of as long-term billboard, television, and magazine advertising. That's changing, however, and more and more companies are going online to get their branding done.

In the United Kingdom, for instance, Price-Waterhouse-Coopers shows that online advertising in that country grew by 38% in 2007 and a similar amount in 2008. Online advertising in the UK accounts for nearly 16% of all advertising now.

The shares in America are similar, with the World Advertising Research Center showing a 35% growth in 2008 online advertising. In the U.S., online advertising is almost 20% of the total advertising budget for most American companies.

More and more of this money is going towards brand marketing. As the media options for online adverts grow, more and more traditional branding is being supplanted by online options. While the huge mega-corps, for the most part, are still focused on television and traditional options in the main, smaller companies are seizing the 'Net.

For the most part, brand marketing online is still the playing field of younger, more dynamic brands. As the larger, traditional companies lumber through television and print, newcomers are stamping their name to the Web.

And this new branding seems to be working. Smaller companies that held little market share two years ago have used online branding to plow inroads to the market.

“In the traditional media, branding can take a new company years, even a decade. Today, using online tactics, companies you haven't heard of can be a household name six months from now.”
--Bradley Sparr, Market Dynamics Today

The core idea of branding hasn't changed, however. The basic idea behind branding is to create a long-term association of a product, corporate identity, or logo in the minds of people. The difference between brand marketing online and traditional branding is in the way the branding takes place and how it's targeted.

Brand Marketing Online vs Off

Traditional venues for brand marketing are expensive and generally unmeasurable. Online branding is much less expensive and is more easily measured. Obviously the metrics of the exact impact of branding can't be measured as finitely as other online advertising, but impressions (number of viewers) can be. Unlike traditional media.

This means that although the exact impact of your branding efforts still require polling and other traditional testing, the spread of your impact can be measured easily. This is more than a step up from standard advertising methods, allowing marketers to do more than just shotgun an ad into the spectrum and hope for the best.

The greatest advantage to brand marketing online, however, is the ability to finitely target the audience. This means that the branding effort can be narrowly aimed to only hit relatively specific targets. This allows for increased impact in much shorter amounts of time when compared to the ad-blasting of traditional venues.

Brand Marketing Online for Success

Successful marketing of any type requires expertise and knowledge. Brand marketing, however, requires experience and a specific type of know-how. Brand-building online requires an even more finite knowledge base.

We here at Wag the Dog Marketing have those tools and want to put them to work for you. Your brand and your company are important to you. We'll work with you to make them the best that they can be. Your branding will soar to new heights in our hands.

Brand Marketing Online for Yourself

Here at Wag the Dog Marketing, we understand the importance of brand awareness. Building a brand that is recognizable is definitely the make or break for a company long-term.

Without branding, a company and its products will forever be stuck with hit-and-miss standard advertising. Any marketing portfolio should therefore include branding as its core goal and component.

Our goal is to make your brand the hottest commodity possible.

Join with us and let's get it done!

Read more brand marketing online tricks of the trade.