Getting the Best Advertising Banner Rate
If you are new to advertising online, it is common to accept the first advertising banner rate you get as a good one. However, this is a problem that many companies have experienced and typically, they find out too late that they overspent.
Before you dip your company’s toe into the waters of online marketing, it is vital to understand how banner ads work and how to get the most out of this advertising medium. Going in blind is never recommended in any industry, but particularly when it comes to online advertising, it can be a death sentence.
Let’s take a look at some of the most common pitfalls that companies face when advertising online and how you can learn from this to ensure that your company will not fall prey to them. A little advance planning goes a long way when you’re marketing online.
Overspending
Overspending on advertising is nothing new, but when it comes to finding a good advertising banner rate, many companies simply do not have enough experience to negotiate a fair price.
- "It is very likely that many firms spend more on advertising than, for their own best interests, they should."
Michael Schudson, Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society, 1984, New York: Basic Books, p. 18.
In order to get the best rates, sometimes it is necessary to work with an ad agency that will not only be able to harness the creative power of an ad, but also will be able to negotiate a better rate for your company.
Getting Creative
No matter what you spend on your advertising banner rate, it will be a waste of money if it is not designed correctly. We have all seen the poor banners that are prevalent today and the lack of design concept can scuttle a campaign very quickly.
- "I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement . . . . It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public."
Aldous Huxley (1923), British author, quoted in Robert Andrews, The Columbia Dictionary of Quotations, 1993, New York, NY: Columbia University Press, p. 18.
In order to get more out of your advertising campaigns you need to be able to design effective ad placements and banners are no different.
Putting it Together
When you look at the fact that the two main obstacles to success for companies that are attempting to advertise online are poor creative design and a high advertising banner rate, it is easy to see that the best solution is simply to go with a company that can help you navigate these pitfalls.
You may end up spending a little more at the outset, but your return on investment will be much higher if you are able to avoid these common pitfalls and focus instead on your success.
Contact Wag the Dog Marketing and allow us to creator a powerful internet marketing campaign. We know about internet marketing and the importance of implementing a solid campaign. With us you will get results. From banner advertising to a strong call to action, we know the most powerful online marketing tools.
Become a Top-Dog in your industry. Bark at us today.
Read more advertising banner rate tricks of the trade.
