Top-Dog's Ad Agency Consulting
A corporation of any size can benefit from the value offered by Wag the Dog Marketing. Our teams are highly educated in their field, trained through innovative industry experience and have a proven success rate. The value we bring to the table far exceeds the cost we present to your company for our services.
If your company has developed a new product or service and you are ready to launch it into the market, relying on such an expert can prove to be a profitable decision. You may be able to build on the value of your brand, and we can build on the opportunities in the market through proper positioning, particularly online.
True Success Stories
Some of the most famous commercials or ad campaigns of all time are really true success stories. Companies such as Coke, McDonald’s and Wendy’s delivered advertising campaigns that went on to become national icons. Where’s the beef? was quoted more times in a generation than perhaps any other commercial created during the decade.
Likewise you would be hard pressed to find anyone between the ages of 30 and 60 who cannot recite the Big Mac song. Such ad campaigns are the true success stories in America. These are the initiatives built around already successful brands which led to further market dominance and sustainability.
The important element here is these companies didn't create a gimmick and then capitalize on the gimmick. They instead developed campaigns that endeared their product to the public.
The Blunders
One of the most famous blunders in all of marketing history was completed by an executive working for Coke. Sure, the company has had tremendous success throughout the years, but one attempt couldn’t even be saved by the most talented creative minds.
About 25 years ago, the company – or this executive in particular – decided it was time to launch the New Coke. Those who remember the 80’s are likely to remember the ad campaign, the new can design and even the taste. The first two elements weren’t the problem – the taste was.
Despite a very strategic marketing campaign, this executive never took the time to determine if people would actually like the New Coke. When it hit the market, customers hated the taste. No matter how powerful the Coke brand was and still is today, it still can’t dictate what the consumer will like.
Create Demand
The most successful ad campaigns today do help to generate demand; they work to convince the consumer they need a product or service. A quick look around your house today should provide enough data to fill a piece of paper full things you never thought you needed.
This subsequent accumulation is proof of the success of top-notch firms and their consultants. They have the skills and expertise to take your product or service to create the need or problem and deliver the solution.
Our Best-in-Show ad agency doesn't just consult, we create demand via geo targeted seo, reputation protection, rich media creation, and banner ad placement. Bark at us today and learn how we'll become your ad's best friend!
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